Creating an Etsy Account... the Preamble

I have been browsing the shops on Etsy quite a bit lately, and there is some astounding talent out there! I find so many treasures every single day. Someone asked the other day if I had a 'normal' website to purchase from. You see, Etsy requires you to login in order to purchase. All you have to do is input an email address, a login and a password, plus paypal or other payment info. It's not difficult. But apparently that deters some people. Those people will miss out on so many treasures.

I think I will have a friend create an Etsy account over the weekend and put a step-by-step tutorial on here, in case any of you need help creating an etsy account. Before doing that though, what have you thought or heard? What is holding people back from creating an account even though they want stuff on Etsy? I'd like my tutorial to be as thorough as possible, so any and all questions and concerns will be researched prior to posting the tutorial.

Please leave comments about the account setup process, or why any of it would deter people. What you've thought, what you've heard...